Friday, January 11, 2008

DJ Drama's guide for building a hip hop brand

1. Consistency

With "Gangsta Grillz" I kept it going -- not even just Gangsta Grillz, but even with the brand DJ Drama. I was doing mixtape after mixtape after mixtape, just trying to make sure I got them everywhere and people knew who I was and knew my name. I wanted to make sure that it was a brand.
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