According to reports, Lebron could be headed to the NJ Nets by 2010This is the kind of advanced planning every team does, but there’s a credibility to the Nets’ pursuit that comes out of Jay-Z’s relationship. As for changing the landscape as iconic branders, it was no coincidence that James showed up at a New York-Cleveland American League division series game in October wearing a Yankees cap. Whatever calls of traitor ensued in Cleveland, the deed was done: Suddenly, the world identified LeBron as a Yankees fan.
Mere months later, Nike has a LeBron-Yankees shoe planned for March release. For those wanting to believe James is setting the stage for a move to the big city, the line of shoes does forward the idea that he wants to be identified with New York.
Between now and the summer of 2010, this promises to be a fascinating story line. Jay-Z has opened LeBron James’ mind to looking far beyond basketball, beyond the traditional journeys to superstardom. Together, they talked about changing everything for the global icon. Between now and 2010, the Cavaliers have to sell LeBron James that all that can still happen in Cleveland. Read more of the buzzing here
Mere months later, Nike has a LeBron-Yankees shoe planned for March release. For those wanting to believe James is setting the stage for a move to the big city, the line of shoes does forward the idea that he wants to be identified with New York.
Between now and the summer of 2010, this promises to be a fascinating story line. Jay-Z has opened LeBron James’ mind to looking far beyond basketball, beyond the traditional journeys to superstardom. Together, they talked about changing everything for the global icon. Between now and 2010, the Cavaliers have to sell LeBron James that all that can still happen in Cleveland. Read more of the buzzing here
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